Tuesday, January 13, 2004

Arista President 'L.A.' Reid Exits

So where would someone like LA Reid head. Clearly he is one of the most powerful execs in the industry. It seems a bit absurd that Arista removed him considering this is probably one Arista's best years ever with the success of OutKast's current album and singles.

The Universal Family of labels could use someone like Reid. But Reid's forte is R&B. Something that Universal is much larger than, and I doubt Reid would take a non label head position. However between Interscope and Def Jam Reid could probably beef up the R&B roster quite a bit. Not to mention he signed Avril Lavigne. Bringing in some new young talent would be good for Interscope.

I don't see him heading to Sony. With the Arista shakeup that rules out moving to another BMG / RCA position. And I don't see him moving to the Warner family. If I was a betting man I would say he lands at Interscope or under the Universal Family. The wildcard is Virgin. I wouldn't could on it but I wouldn't rule it out.

60% - Interscope
30% - Universal family (not Interscope)
10% - Virgin

ABCNEWS.com : Arista President 'L.A.' Reid Exits

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